WMU named a top sales program for 16th consecutive year

Contact: Stacey Anderson

KALAMAZOO, Mich.鈥擳he Sales Education Foundation is sold on 香港六合彩玄机 Michigan University, naming the sales and business marketing program to its listing of top sales programs in the country for the 16th聽consecutive year. The organization uses data from universities and colleges to determine which institutions are ultimately included on its list鈥攈ighlighting sales programs that are the very best at providing students with the knowledge and skills they need to succeed as sales professionals.

The sales and business marketing program has a strong track record when it comes to student success. According to the 2021-22 Career Outcomes Report WMU produces annually:

鈥淪erving over 200 students majoring in sales and business marketing, our success is the result of not just what we teach, but how we teach it,鈥 says Dr. Kelley O鈥橰eilly, chair of the Department of Marketing. 鈥淲MU Haworth faculty bring decades of industry experience to the classroom and are committed to providing unmatched hands-on learning that delivers real skills that lead to real jobs. Our students graduate knowing how to engage, understand, connect and build relationships in various sales environments, giving our graduates a significant advantage that delivers real value to customers and employers.鈥

Program highlights

The WMU sales and business marketing program continues to thrive by providing students numerous experiences in realistic selling scenarios.

Robert S. Kaiser Sales, Negotiation and Leadership Lab: As part of the curriculum, students role-play in the state-of-the-art Robert S. Kaiser Sales, Negotiation and Leadership Lab. The lab includes enhanced abilities to pinpoint areas for student improvement with detailed notes embedded in recordings of the exercises. Students also have the opportunity to share their footage with prospective hiring managers.

Student competitions: The WMU sales and business marketing program is a dominant force in sales competitions. This year, students from the program claimed second place as a team at the State Farm Marketing and Sales Competition, with a first place individual finish in the sales role-play category. In addition, students claimed second place in the Desert Cup, with another first place individual result in sales role-play.

, who participated in the State Farm Marketing and Sales Competition, about his outstanding experience in the sales and business marketing program.

Find more information about the sales and business marketing program.

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